Privacy Policy
Effective date: September 5, 2026
Who we are. LeadCo (leadco.biz) is owned and operated by Leadco-Insureco Marketing LLC, an Alabama limited liability company (“we,” “us,” “our”). This Privacy Policy explains what information we collect on this website, how we use it, who we share it with, and the choices you have.
1. Information we collect
- Information you provide. When you submit a quote request, contact form, calculator, or other form, we collect the information you enter, which may include your name, email address, phone number, ZIP code, state, age or date of birth, and details about the insurance coverage you are interested in, along with any message you write.
- Consent records. When you check a consent box, we record the exact consent language shown to you, the version of that language, the date and time, and the IP address of the submission. We keep these records as evidence of your consent.
- Information collected automatically. IP address, browser and device information, referring page, pages visited, and general usage data, collected through server logs, cookies, and analytics tools.
2. How we use your information
- To respond to your request and connect you with licensed insurance agents, agencies, brokers, and marketing partners who can assist you.
- To contact you about your request as described in the consent language presented at the form.
- To operate, secure, and improve this website and measure marketing performance (including attribution data such as the campaign or link that brought you here).
- To maintain records required for legal and compliance purposes, including consent documentation.
3. How we share — and may sell — your information
Read this section carefully. Our business includes connecting consumers who request information with licensed insurance agents, agencies, brokers, and marketing partners. When you submit a form on this site:
- Your information may be shared with, transferred to, or sold to one or more licensed insurance agents, agencies, brokers, and marketing partners in our network so they can contact you about your request, as disclosed in the consent language at the form.
- Once your information is transferred to a partner, that partner’s own privacy practices govern their use of it. We require partners to use your information only for responding to your request and in compliance with applicable law.
- We also share information with service providers who operate this website on our behalf (hosting, analytics, spam protection, email delivery), and we may disclose information when required by law, to enforce our terms, to protect rights and safety, or in connection with a business transfer.
- We do not share your information with unrelated third parties for their own independent marketing.
4. Consent to be contacted, and how to revoke it
Where a form on this site includes a consent checkbox, your consent to receive calls, text messages, and emails (including via automated technology and prerecorded or artificial voice) is governed by the specific language shown at that form. Consent is never a condition of purchase. You may revoke consent at any time by any reasonable method, including replying STOP to any text message, asking to be removed during any call, or contacting us as described below. Revoking consent does not affect communications from partners you have separately engaged.
5. Cookies, analytics, and reCAPTCHA
This site uses first-party cookies and may use analytics tools (such as Google Analytics) to understand site usage. Our forms are protected by Google reCAPTCHA; use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service. You can control cookies through your browser settings; disabling them may affect site functionality.
6. Data retention and security
We retain lead and consent records for as long as needed for the purposes above and to meet legal, regulatory, and record-keeping obligations. We use commercially reasonable administrative and technical safeguards to protect information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Your privacy rights
Depending on your state of residence, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of the sale or sharing of your personal information. To exercise any of these rights — including a “do not sell or share my personal information” request — contact us using the contact or quote form on this website and state your request; we will respond as required by applicable law. We do not discriminate against you for exercising your rights.
8. Children
This website is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, contact us and we will delete it.
9. Third-party links
This site may link to third-party websites. We are not responsible for their content or privacy practices.
10. Changes to this policy
We may update this Privacy Policy from time to time. The effective date above reflects the latest revision; material changes will be posted on this page.
11. Contact us
For privacy questions or requests, contact Leadco-Insureco Marketing LLC using the contact or quote form on this website.